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it varies. in the case of DP&W, Maximum Effort (owned by Reynolds) is the agency given the keys to the marketing & promotional material, so it was almost certainly baked into his contract. do you think Ryan is trying to out his good friend? or do you think his marketing team is just piggybacking off the viral phenomenon of the Dune 2 bucket, but w/ a self-aware comedic edge based on the antagonistic homoeroticism of DP’s & Wolverine’s relationship?And who do you think hires the film marketing agency? And who approves of their designs?
you specifically? a shadow cabal of illuminati ofcAnd when I mention 'Hollywood Insiders' who would you think I would be referring to?