UFC/MMA hype is gone

A sport that is 30 years old and threads like this. Lol.
 
If I understand the model, they rather have tons of events thrown at us every week, but they aren't worth marketing outside the audience they already have watching these. In addition, they want to provide about 1 PPV event a month with mild marketing for these events (usually some billboards, and some ads I'll sometimes see for these events) But every 4-5 months, they will have some bigger name guys on a card, and they will promote the snot out of those and hype those fights.

So, I don't think hype is dying per say, you just see it being selective on cards that deserve it.
 
watching youtube videos of pride doesn't count as wathcing since the pride days
You just had to be present at the time these big fights happened, especially in MMA. Rewatching old fights isn’t close the same as the hype and feel of living and watching it live. Imagine rewatching TJ vs Cody compared to being there for the build up and watching it live. Wasn’t watching during the pride days but I can 100% understand how different it must have been
 
all the hype surrounding most fighters is gone.
and yes, i have been watching since pride days.

ufc was extremely exciting these past few years (especially during covid) because everyone wanted to know who the best fighters were.

since 2018, we've had so many fights between top fighters and we roughly know who is left standing.
in my opinion, there are 4 hyped fighters left:

- islam makhachev (maybe arman tsarukyan)
- shavkat rakhmonov (maybe leon edwards)
- alex pereira (maybe magomed ankalaev)
- jon jones (maybe tom aspinall)


list of hype that died:

- khabib retired
- mcgregor is basically retired / washed up / exposed by khabib
- tony ferguson is absolutely washed up / should retire
- dustin porier and justin gaethje exposed by charles oliveira
- charles oliveira exposed by islam makhachev
- alexander volkanovski exposed by islam makhachev
- sergei pavlovich exposed by tom aspinall
- ciryl gane exposed by jon jones
- stipe miocic is basically retired / old / exposed by ngannou
- ngannou left ufc / approaching 40
- jiri prochazka exposed by alex pereira
- israel adesanya basically retired / exposed by alex pereira
- jan blachowicz exposed by old glover texeira and alex pereira
- magomed ankalaev keeps breaking mma rules and fighting dirty
- sean strickland exposed by alex pereira
- khamzat chimaev exposed by 12-days-notice usman
- usman exposed by leon edwards... twice
- aljamain sterling and petr yan exposed by sean o'malley
- sean o'malley is a mcgregor copycat
- no one cares about 125 lb flyweights

change my mind please (or don't if you agree)
Yes I agree with you, UFC is no longer exciting like it used to before, 2023 and 2024 are really bad years and they are boring af, the era of 2019-2022 was the best era of the UFC.
 
UFC these days is more about gimmicks, sound bytes, Hollywood, and influencers than anything else.
 
it only takes one mismatch or lucky punch to create the hype train - look at paddy. lol.

The UFC has brought in a lot of talent - there isn't the level of build up like there use to be. PRIDE RULES!!!!
 

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