I think a major issue is that rightist intellectuals believe that the culture and democracy is unfairly stacked against them and so they have to kind of go underground with their views. You guys were discussing TR recently. A lot of rightists think that business regs (that he largely introduced) are inherently illegitimate. But they also see that as a losing argument so they try to make the case that regs will have counterproductive effects or that they're corrupt, or that OK, it's a good idea but we need many years of additional research, etc.
Or a lot of rightists like a certain fake Ben Franklin quote (used by RDS in his first book, for example): “Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." The belief is that The Constitution is supposed to prevent things like SNAP or progressive taxation. But again, the whole point of the fake quote is that you can't tell the truth about that view because rich people are outnumbered. So they pretend that regressive tax cuts are actually self-financing with huge growth effects.
So we have a situation where everyone says they want roughly similar things--low unemployment, high real wages, low poverty, a clean environment, etc. And it appears superficially that there are just differences in how best to achieve those goals. But in reality, the goals are different, and the right is just lying.
And since American conservatism was created by merging anti-New Deal rightists (the people referred to above) with pro-segregation Southerners, there's another set of those types of things, which adds another layer of complexity to the whole thing. That's where you get this belief that, for example, immigration lowers wages and increases crime, but evil liberals support it anyway because of the votes and business rightists support it because of the "cheap labor." The aims of the two major rightist factions are kind of in tension, but it gets resolved somewhat with the "woke capital" boogeyman, allowing an imaginary common enemy to unite them.